Categories
Marketing

Why Digital Signage

In this current economy, every sale counts. Prospecting is tough, and everyone knows that cross-selling is more efficient than prospecting. For any business the challenge becomes: “How do I sell more of my products and services to my current customers?” One of the answers is to add new technologies that leverage current customers, staff and assets, which in turn drives demand.

One up-and-coming extension is digital signage. These are the television screens that you often see in large retail stores, banks, airports and grocery stores that carry specific information or marketing programming – a technology that can help you make money in this tight market.

Traditionally, many of these systems have been proprietary and use specialized hardware. There is a new breed of digital signage providers that deliver content over the Internet and then uses the same standard Ethernet wired networks and computers that you probably already have available to distribute the signage onsite.

These solutions, combined with the falling prices of large plasma and LCD screens, make digital signage affordable for every size business. With all of the caution that this economy is invoking with cuts in staffing and most everything beyond the “core business”, it is difficult to think that a new technology is worthwhile. In actuality, it is these reasons that make a digital signage implementation more important than ever.

Digital signage is a passive technology that only communicates with those who look at it. Fortunately, it is very dynamic and draws attention because it plays on the familiar “boob tube” that we all grew up with. Best of all, it conveys cross sell messages mixed with entertaining information without making your overworked staff uncomfortable trying to up-sell.

Digital signage also has the benefit of calming the employee waters of concern. By communicating regularly and consistently with your employees, your staff will better understand why you made those cuts, and more importantly, that they were the right cuts and that their position is safe. Nothing cuts productivity more than insecure employees.

Take a look at digital signage with an open mind. Investing a little bit in this exciting new technology will help you get through these troubling times easier and will grow your profits more than the cost. Give us a call at 715-235-SIGN (7446) so that we can help you get the best system for your situation.

Categories
Lessons

Can you write my business plan?

I was asked by someone who believes “in not reinventing the wheel if someone has already done so”. I normally agree with this statement too, Except in the case of business plans. I know from experience that business plans take huge amounts of time, and they must be written by the owner and not contracted out. What I have found is that the business plan is the place and time where the business “lives and grows” in the owners head. As the words are put onto the paper, the entire business is developed and problems with the business appear and are corrected with no cost, no liability, and no damage to the company name to customers. Problems occur with many aspects, and the common denominator is always the business owner, what bugs them, what motivates them and what they are expecting. Anyone else doing a plan would be fixing problems that they see which are unlikely to be the problems that the business owner would see. That being said, having help from someone who has done a business plan to give advice or review the plan is very beneficial.

Categories
Lessons

Tips on becoming a programmer

One thing that I have noticed is that it takes a unique person to be a programmer. One of the biggest challenges is that programmers need to be able to self reward on simple things. Most people have no clue what programmers do, so the recognition from anyone are few and far between. Just something to keep in mind for anyone thinking of going into the profession.

Categories
Lessons

How long to hold investments

I have a wonderful uncle Bob that I decided to ask questions of. He is retired and has a wealth of knowledge. He has a background in lots of things, and one of them was antiques. Being a pack rat myself and enjoying antiques, I asked him for his thoughts on antiques. This is an edited dialogue that we had so that I have a place to keep it, and also it may help others on the web.

Categories
Uncategorized

Wind Turbine Info

I have been interested in wind turbines for a long time. This is simply a place where I can put my thoughts on them. If anyone has information on these, please feel free to post replies.

Categories
Lessons

Do you wish you had a crystal ball?

I always wished that I had a crystal ball, but I’m glad I didnt. When I first started StrandWare, i often wished for a vision of the future. After about 5 years into the company, I realized that I was so blessed that I didnt have one. Had I been able to “see” the success that the future held 5 years into the future, I would have figured that there was no way I could manage that.

It is a lot like having kids. For those of you reading this without kids – you will live what I’m talking about in a few years. When you first get think about having kids (or usually you dont think about it 🙂 ), you know that your life will change, but you’re not sure exactly how. When the new bundle of joy comes into your life, you are so in awe of this tiny little creation. The baby barely moves and is just so amazing to see. They quickly find their lungs and cry quite loudly for such a small creature, but you figure it is because they need something – which is pretty much true at this age. Right away, the nurses are there to help you with bathing, changing and feeding. You leave the hospital with some basic understandings and a strong sense of connection. Then comes the times where the needs of the child come at all kinds of times through the day. Eventually, the child sleeps through the night for the first time, and you think all is great. Soon comes the first words followed by first words and all the fun of birthdays, Christmas, etc. Of course with the good times comes the stress of having them in and on all the cabinets, them testing their limits (and reflecting what they have learned with how we deal with others). School comes with the stress ofletting them go to school on their own. Then comes the “I dont want to get up” on the weekday mornings and the getting up at 6:00 am on weekend mornings when we could sleep in. You put yourself out driving them everywhere, for parties, for laundry, shopping and all kinds of things. Eventually you realize that you no longer go party anymore because there isnt time (and really, it is not as interesting anymore either). If you had a crystal ball to see everything that goes on 5 or 10 years into the future, you would not appreciate all the small things that are positive, and would be frightened at all the things that dont seem very positive.

I suspect that if people knew the future, there would be far fewer businesses operating, and a much smaller population. So, I am happy that I dont know the future.

Categories
Lessons

Never underestimate what you can do

I have the habit of underestimating my abilities and also underestimating the value of the things that I do for others. I recently have been in a very sticky situation with a group of angel investors who want to invest in a business that I’m running. Two years ago, a friend of mine gave me a really basic idea that I have evolved into a totally different product that is no longer related. He said that he wanted a piece of it, and thinking it would go nowhere, we came up with a gentleman’s agreement including a piece of gross sales. Now I need him out to get angel investment. Had I valued what I might do with the idea, I would never have agreed to the terms. I did so thinking that it would never become anything. So, I have lived another life lesson to value what I do.

Categories
Challenges Lessons

Is volunteering ever bad?

I had a request by my wife yesterday to help a friend’s parents out with a handicap accessible ramp for their house. I had just enjoyed the morning being at the department of motor vehicles to see if my daughter passed her driver’s test (she did – Yeah!). I knew that if I did this, I would be leaving my customers up in the air until Monday. I told my wife that if I did this, I would need to work over the weekend to finish up some time critical issues. I decided to do the project, and it was completed in 6 hours. They were thrilled with the results, and I only had a couple calls that were able to wait.

There are always options in life. Do you ever wonder which ones to take? Do you ever wonder how many options we are missing? I know that this time, I was pleased with the results of an impromptu volunteer project. I guess that will help me decide in the future too. The work always seems to be there, doesn’t it.

Categories
Challenges

My views on competitors

My view on competitors is kind of weird. A competitor is anyone who works against you. As for people working against you, that is great! That means you are in a market that is interesting to other people. Whenever I identify a new competitor, I take a moment to relish the thought that someone is interested, and then put my personal focus back towards moving forward with sales, and let the competition trail behind me.

I have discovered that when I focus on what other people are doing, my time is not spent moving forward, and as a result, our progress does not move forward. Its like trying to drive my car forward, looking behind me like I am backing up. Who knows where the car will go, but probably not where I want it to. I have had many occasions in the past where I could have sued someone for “wronging” me. I usually didn’t go after them because it would have diverted my focus into a defensive position. Even in a large company, that slows future growth. When I am the main person doing the work, it stops it. Focusing on the offensive position may not give me the short term satisfaction by getting a wrong-doer, but I’ve found the life will take care of them one way or another because they do wrong to most everyone.

Being a technical guy, I don’t like sales. I’ve been learning that I have to be on the phone with customers to make sales and move forward. Although I have a hard time staying on that not-so-nice task, it needs to be done. My advice is forget about people doing little nasty’s and give them a real reason to come after you by making loads of sales.

Categories
Lessons

Tips for Presentations

After rushing through creating a brand new 40 slide presentation in one day and driving 3 hours to present it on someone else’s equipment, I learned a couple things from the experience. First, if you have video clips in there, be prepared to test it, and after you test it, shut down the powerpoint program and restart it. It appears that the video is not always rewound or something which caused it to not play. The other thing is to bring a larger version of the presentation that can be placed on a podium in front of you. When using someone else’s setup, they may put the laptop quite a distance from the microphone forcing a person to do some weird contortions to speak into the microphone and also look at the screen behind you. It is much better to have a printout that is big enough to read from a comfortable distance at the podium. The final lesson is to ensure that the presentation has been timed out and does not have too much content. I knew this one, and just ran out of time. Most of you probably already know this, and it is tips for myself for the future.